The Challenge
Mohawk Paper, a leading manufacturer of premium papers, faced significant challenges in modernizing their digital commerce presence:
- Diverse Audience Needs: Serving both B2B clients—such as designers, printers, and merchants—and B2C consumers required a solution that could handle account-specific pricing, order tracking, and bulk transactions, while also offering a polished, intuitive interface for casual shoppers.
- Complex Product Catalog: With hundreds of thousands of SKUs, Mohawk needed a robust product management system that could provide precise search and filtering capabilities.
- System Integration: The site needed to connect to Mohawk's operational systems to support real-time inventory data, regional shipping options, and CRM synchronization—essential for account management, order fulfillment, and customer service.
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Solution
To address these needs, Avatar Technics delivered a flexible and scalable web platform that combined elegant design with enterprise-grade functionality.
Advanced E-Commerce Architecture
- Dual-Mode Shopping Experience: The platform seamlessly switches between B2B and B2C modes, offering account-specific pricing and bulk ordering tools for business customers while maintaining an intuitive consumer shopping experience.
- Intelligent Product Discovery: Advanced search and filtering capabilities help users navigate Mohawk's extensive catalog, with smart categorization and visual product browsing.
- Responsive Design: Mobile-optimized interface ensures consistent functionality across all devices, critical for field sales and on-the-go purchasing.
Seamless Backend Integration
- Unified login system for all user roles.
- Connections to internal CRM and inventory systems.
- Order history, shipping status, and invoice visibility in user dashboards.
Results & Impact
The new platform has significantly elevated Mohawk's digital presence and customer experience:
- Improved Customer Experience: Both business and consumer users benefit from streamlined shopping, personalized pricing, and easy access to support resources.
- Operational Efficiency: Real-time data integration reduces manual fulfillment processes and improves accuracy in inventory and order tracking.
- Industry Recognition:
- Communicator Awards: Award of Excellence for Shopping
- Horizon Interactive Awards: Silver for E-Commerce / Shopping
- Interactive Media Awards: Best In Class for Manufacturing and E-Commerce
- W3 Awards: Silver for Shopping, Gold for Consumer Goods
- Webby Awards: Official Honoree for Shopping
The platform has become a cornerstone of Mohawk's digital strategy, supporting both immediate sales goals and long-term customer relationship management. \\\`