Challenge

Mohawk Paper faced several challenges in updating its digital platform:

Diverse Audience Needs: Serving both B2B clients—such as designers, printers, and merchants—and B2C consumers required a solution that could handle account-specific pricing, order tracking, and bulk transactions, while also offering a polished, intuitive interface for casual shoppers.
Complex Product Catalog: With hundreds of thousands of SKUs, Mohawk needed a robust product management system that could provide precise search and filtering capabilities.
System Integration: The site needed to connect to Mohawk's operational systems to support real-time inventory data, regional shipping options, and CRM synchronization—essential for account management, order fulfillment, and customer service.

Mohawk Stock Check API Integration

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Solution

To address these needs, Avatar Technics delivered a flexible and scalable web platform that combined elegant design with enterprise-grade functionality.

B2B and B2C E-Commerce

Role-based access for merchants and consumers.
Account-specific pricing for business users.
Checkout flows supporting both credit-line and up-front payment options.
Integration with LTL and Uber Freight for business shipping logistics.

Advanced Product Discovery

A sophisticated product finder with filters for category, weight, finish, and more.
Solr-powered faceted search across hundreds of thousands of SKUs, delivering fast, precise results.

Real-Time Inventory Visibility

Stock check integration allowing users to verify availability before purchasing.
Swatchbook and sample ordering directly from product detail pages.

Content & Community

An "Inspiration Hub" showcasing creative uses of Mohawk products.
Tools and calculators to help designers and print professionals select paper stock confidently.

Seamless Backend Integration

Unified login system for all user roles.
Connections to internal CRM and inventory systems.
Order history, shipping status, and invoice visibility in user dashboards.

Results & Impact

The new platform has significantly elevated Mohawk's digital presence and customer experience:

Improved Customer Experience: Both business and consumer users benefit from streamlined shopping, personalized pricing, and easy access to support resources.
Operational Efficiency: Real-time data integration reduces manual fulfillment processes and improves accuracy in inventory and order tracking.
Industry Recognition: Communicator Awards: Award of Excellence for Shopping, Horizon Interactive Awards: Silver for E-Commerce / Shopping, Interactive Media Awards: Best In Class for Manufacturing and E-Commerce, W3 Awards: Silver for Shopping, Gold for Consumer Goods, Webby Awards: Official Honoree for Shopping