Avatar New York partnered with New Harmony Line to transform Hyperscore from a foundational music composition tool into a sophisticated, feature-rich digital platform. By integrating advanced technologies, the Hyperscore platform delivers an intuitive, scalable, and high-performance experience—from account creation through subscription management to community collaboration.
Challenge
Hyperscore aimed to significantly evolve beyond its original scope as a basic music composition tool. The vision was ambitious: develop a comprehensive platform capable of managing complex user interactions, subscriptions, detailed group and community collaboration, seamless sharing of music scores, and sophisticated CRM integration. The platform also needed to reliably serve a growing global user base with consistent performance, exceptional usability, and robust scalability.
Solution
To realize this vision, Avatar New York implemented a modern, cloud-native architecture that combines flexibility, performance, and developer efficiency.
At the heart of the platform is AWS Amplify, selected for its ability to accelerate development with an opinionated, full-stack approach while supporting scalable backend services like Cognito for user authentication, S3 for file storage, and CloudFront for CDN delivery. Amplify enabled rapid iteration, CI/CD automation, and real-time observability—allowing our development team to focus on features instead of infrastructure.
We integrated AWS Cognito to power secure, scalable authentication, including multi-factor support and seamless user identity management. For the front-end experience, React and Next.js were employed to build dynamic, accessible, and performant user interfaces optimized for both desktop and mobile.
To manage data interactions across users, groups, subscriptions, and scores, we deployed AWS AppSync with GraphQL. This architecture allows the front end to request only the data it needs, reducing bandwidth and latency while delivering real-time updates. AppSync's managed GraphQL service also provided fine-grained authorization rules, offline support, and integration with DynamoDB, giving us flexible and secure access control across a multi-user platform.
Stripe was used to implement intuitive and secure subscription handling, powering both individual and institutional billing flows. Our integration included plan selection, checkout, invoicing, and proration—all accessible directly within the user dashboard.
To close the loop between marketing and product, we integrated Active Campaign with backend subscription logic, automating CRM updates and marketing workflows tied to plan status and user events.
Together, these technologies formed a cohesive and scalable solution—one that balanced feature-rich user experiences with strong backend architecture and automation.
Results & Impact
The new Hyperscore platform significantly enhanced user engagement, platform stability, and operational agility. Its intuitive user interface, backed by real-time data synchronization and secure infrastructure, has led to strong adoption across educators, students, and music creators alike.
Key results include:
- Lighthouse performance score of 97, affirming exceptional speed, accessibility, and user experience across devices.
- Seamless user growth supported by serverless, auto-scaling infrastructure without the need for DevOps overhead.
- Improved CRM accuracy and automation, thanks to real-time integration with Active Campaign.
- Frictionless composition and collaboration, empowering users to create and share scores across individual and group contexts.
Hyperscore is now positioned as a leader in web-based music composition, delivering powerful functionality to a growing global user base and enabling the next generation of music creators.
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